Archive for the ‘Just For Fun’ Category

In an economic slowdown, what would you be least likely to give up?

Tuesday, October 28th, 2008

I guess we all like going out to eat more than we think because that was by far the most popular response (with 49% of the votes) by the more than 300 participants of the survey  in our personal finance community on Finicity.

The second most popular answer (with 19% of the votes) was contributing to savings, so it’s good to know we still value savings…but maybe not as much as eating out.

So why do we enjoy eating out so much - because it’s something we all do…either daily, weekly or monthly?

Obviously, the ease of having someone else prepare your food for you is pretty nice…and usually the food tastes better when you go out too. But maybe there’s something else when it comes to eating out during an economic downturn. It may be a way to escape from the day to day pressures and enjoy some type of luxury since most of the other luxuries diminish during hard times. Or maybe it’s our need to socialize (and not the food) and to be in a social environment with family, friends, co-workers, etc.

Whatever the reasons, we all like going out to eat. And some of the cherished times for my wife and me are those days when we’ve had a hectic week and we’re able to find a babysitter and get away for an enjoyable dinner together – full of laughter, great conversations, good food, delectable desserts, and free from kids whining and crying.

Bon appetit!

Corey Davis, Marketing

Finicity.com One of the Fastest Growing Companies in Utah

Thursday, August 28th, 2008

Yesterday, Finicity was named the 25th fastest growing company in Utah by Utah Business magazine. Surrounded by very impressive companies (Omniture, Doba, Skullcandy) here in Utah, we’re excited to be part of Utah’s growth as a leader in technology. But more importantly, we’re excited for all of you, our customers, who are reaching your financial goals with our money management tools.

It’s at times like this where it’s fun to pause and take a walk down memory lane.

1999 - Company is founded under the name In2M

2002 – First product is launched. Mvelopes was originally a PC-based personal finance software product that synced with PDAs. The name Mvelopes came from combining “mobile” with “envelopes” (based on the traditional envelopes method of budgeting)

2004 – Mvelopes goes online and becomes a web-based money management system

2006 – Mvelopes is awarded PC World’s 2006 World Class Award

2006 – PC World names Mvelopes one of “The 100 Best Products of Year”

2007 – Company changes its name to Finicity (combining “finance” with “city” to represent a personal finance community)

2007 – Finicity partners with personal finance experts David Bach and Laura Rowley

2007 – Finicity named ninth fastest growing company in Utah

2007 – US Bank and Finicity partner to create Finicity Home Loans

2008 – Finicity.com is launched, offering its money management tools together with a community support system so users have what they need to reach their financial goals

Cheers,

The Finicity Team